Packaging prototype Case Study

Packaging prototype · 2014

Bombón Gelato

This project was developed for Il Mondo del Gelato, a chain of ice cream shops founded in 2002 in Venezuela. The brand has undergone several changes in its image and corporate structure over time, aiming to expand its market both locally and internationally.

The idea for this product emerged in response to demands from both local and international customers. Social media trends and the return of Venezuelan citizens from abroad also played a significant role in shaping the concept. As a result, the brand sought to stay ahead of the curve to satisfy even the most discerning tastes.

Problem definition

Several methods were used to gather information about the consumer experience. Through customer satisfaction surveys, it became clear that there was a need to introduce a new product. This led to a detailed evaluation of areas requiring improvement, focusing on the following issues:

Social media trends.
Rising consumer expectations.
Increased competition.
Decline in quality.
Price reductions.
Decrease in factory staff.

What can be improved?

Ideas were developed to enhance and grow the production system and techniques by implementing innovations such as:

A new production method.
Evaluating the skills of current staff.
Budget assessment.
Partnering with a supplier.
New equipment.

How can it be achieved?

To achieve the goals related to operational changes, the following objectives were established:

Explore ingredients that could be part of new products.
Hiring a specialized teacher.
Hire a specialized expert.
Innovate by creating a new product.

A new product!

After inspecting material quality, it was decided that the new product would be chocolates. Following testing, the decision was made to offer chocolates filled with ice cream in various flavors, as well as chocolate bars. This product complemented the brand's specialty—ice cream production—while introducing a fresh and innovative concept.

Archetypes

Janettsy

Fitness Coach

A Venezuelan public figure living in Miami, USA. Her work involves promoting motivation, healthy living, good nutrition, and fitness.

She expects a positive service experience when invited as part of a tourist route, and her recommendations can significantly influence other consumers.

Miguel

Social Communicator

Enjoys spending time with friends and family. Miguel is a young man who is always curious about new things. He often visits places to enjoy drinks, have lunch with colleagues or his partner, and try new desserts. He frequently visits the main store as it is close to his workplace, and he feels privileged for his perseverance and familiarity with the store staff.

However, he dislikes waiting due to large crowds and becomes frustrated when noticing mistakes or unusual situations. These experiences lead him to compare the service with better experiences elsewhere.

Florencia

Teacher

Florencia has had the opportunity to visit the ice cream factory through scheduled school tours and knows that the ice cream is quite popular.

She rarely visits the store but usually goes with her family to grab ice cream quickly. She prefers delivery services because she dislikes crowds. Occasionally, she feels the need to purchase something extra to take home or as a gift for a work gathering—something unique and different.

Strategies

The marketing department conducted market research to identify the advantages and disadvantages of implementing various production stages and strategies during the process.

Testing was conducted over several weeks, along with customer surveys, to measure product acceptance. Within a short time, there was consistent demand, indicating a preference for the product due to its authenticity and innovation.

Pieces of design

The chocolates quickly became popular. Initially, designs were created for print to introduce the filled chocolates and a new dessert that also included chocolates.

Why is it necessary?

The increase in chocolate production created high expectations for the service, prompting the development of design concepts to boost sales and packaging presentation. Due to the need for refrigeration, filled chocolates were initially sold exclusively in-store."

MVP

Small size.
Easy to open.
Follows Il Mondo del Gelato product style.
Water-resistant material.
Maintains product integrity at medium temperatures.
High-resolution printing.

Sketching & Design

In this process, sketches and initial models were created to define the packaging dimensions. During production evaluation, final size, wrap quality, and the number of bars per package were determined.

Proposals for the bar bonbon wrapping included analyzing various materials to ensure proper refrigeration, preserve the product's flavor, and maintain high-quality printing.

Prototype

A mockup of the final design was created, showcasing the actual dimensions of the packaging and chocolate bar wrapping.

Therefore, making innovative decisions in product creation is crucial to staying relevant. Conducting studies that consider consumer experience is key, as these indicators reveal a company's values and weaknesses. This helps maintain the unique characteristics of an excellent brand.